If you notice the fine print for the bio of Ryan below, you may see that he has "Advertise on LinkedIn" listed under his websites instead of the standard "My Company." I found a tip on how to make the change on your personal LinkedIn page in this blogpost. Check out tips #1 and #3.
Along the lines of making LinkedIn more valuable for you, consider using keywords throughout your biography. Look at your Davis Brown attorney bio and see which words show up the most and make sure you use them regularly in your LinkedIn bio. Here are my stats:
Marketing: 26
Sales: 12
Advertising: 9
Social Media: 3 (something must be wrong there)
If you missed it already, LinkedIn now allows you to follow companies. The reporting is pretty cool and I think some value is to be seen from tracking what your friends and competitors are doing here.
